Fantasy
One ring to bring them all and in the darkness bind them.
The first choice of fantasy is if it is set in the real (primary) world or a fictional (secondary) world. This is sometimes described as low fantasy for the real world and high fantasy for a fictional world. Low and high are in relation to the amount of fantastical elements found in the world. A real world setting is expected to be more grounded in reality and contain less fantastical elements then a fictional world.
Real world world settings
Contemporary fantasy
Set in the real world in present time in which magic and magical creatures exist.
Games
Books
His Dark Materials
Movies
True Blood
Secret World Fantasy
The same setting as contemporary fantasy but the existence of the fantastic elements is a secret to most of humanity.
Games
Books
Harry potter
The Magicians
American Gods.
Movies
The Vampire Diaries
Supernatural
Historical fantasy
Set in a historical time and place of the real world.
Wuxia
Often set in ancient China this is setting where martial arts heroes fight it out.
Games
Jade Empire - 2007
Books
Naruto
Movies
Kung fu panda - 2008
Crouching Tiger, Hidden Dragon - 2000
Hero - 2002
House of Flying Daggers - 2004
Sword and sorcery
S&S is about sword and/or spell-wielding heroes on exciting adventures. Romance, magic and evil supernatural powers is common. Unlike high fantasy the focus is more on the personal adventures of a single hero.
High Fantasy (aka Epic Fantasy)
This is fantasy set in a imaginary world. The stories are often epic in scope with grand struggle against supernatural evil forces. Large cast of characters and complicated plots that take multi-volumed works to resolve.
Books
The Wheel of Time - 1990
The Sword of Truth - 1994
The Chronicles of Thomas Covenant - 1977
The Lord of the Rings - 1954
Dark fantasy
Fantasy with a dark, gloomy atmosphere or a sense of horror and dread.
Books
Low fantasy
Heavenly Sword
Games
Books
Movies
Viking Answer Lady Webpage
http://www.vikinganswerlady.com/index.shtml